It's been a big week for Google, including but not limited to a mixed, , and .
The Internet giant is wrapping up the week by publishing a new whitepaper outlining its renewable energy strategy, especially in regards to its datacenter in Lenoir, North Carolina.
The search company is planning to expand the N.C. datacenter in partnership with its local electricity provider, Duke Energy. The idea is to develop a program for larger corporations (on par with Google) that want to purchase renewable energy options for their own operations.
Gary Demasi, director of global infrastructure at Google, described in a blog post on Friday how this scheme could benefit similarly-sized companies -- at least from Google's perspective:
Because the service is made available to a wide range of customers, companies that don’t have the ability or resources to pursue alternative approaches can participate. And by tapping utilities’ strengths in power generation and delivery, it makes it easier for companies to buy renewable energy on a larger scale. Of course, the approach is not without its challenges: utilities will need to work out the mechanics of the service within their local regulatory structure, and in many cases state utility commissions will need to approve the programs. There’s also the challenge of finding cost-effective renewable projects.
Duke is responsible for filing the plan of joint effort with Google with the North Carolina state commission within 90 days.
For a full look at Google's whitepaper about expanding renewable energy options, scroll through the document below:
Image via The Official Google Blog