Google+: Overall visits decreases, male users increase

Traffic for Google+ has decreased slightly, but it's not time to spell out the end of the site just yet.

Google+ has been around for nearly a month now, still locked down under invite-only mode. Traffic has decreased slightly, but it's not time to spell out the end of the site just yet.

Last week, Experian Hitwise found that Google+ received more than 1.8 million total visits during the week ending July 16, 2011. Approximately 38.37 percent of visits that week came from users aged 25 to 34, and at least 57% of all users were male.

Here's the update for Google+ traffic for the week ending July 23, 2011:

  • Received more than 1.79 million total visits last week (a three percent decrease)
  • 59 percent of upstream traffic came from other Google properties
  • 40 percent of upstream traffic came from search engines (an eight percent increase)
  • 37 percent of upstream traffic came from Google.com
  • 15.59 percent of upstream traffic came from Gmail (a nine percent increase)
  • Average time spent on the site was down by 10 percent from five minutes and 50 seconds to five minutes and 15 seconds
  • 59 percent of visits are from males (a four percent increase)
  • 33 percent of visits are from users age 25-34 for the four weeks ending July 23rd

Note that this data does not include mobile or third-party application traffic, and it represents U.S. visitors only.

Sure, traffic has decreased slightly and the average time spent on the site has diminished by a matter of seconds. There are a few reasons that can easily answer for that. The biggest one is that most Google+ users are likely more familiar with the site now, and that initial allure and mystery is gone for anyone who has already received an invite. Thus, of course users are not going to check as often and for as long.

Once Google+ goes full on public, then we can expect numbers to seriously jump.

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