Google+ Pages provides another way for businesses to connect with customers

Summary:The addition of Pages to Google+ opens up a new opportunity for businesses to connect with customer while building a stronger brand.

Google+ is strengthening its advertising appeal with the debut of Pages. Basically, it's a profile page for different types of interests and businesses.

This is nothing revolutionary as we have seen such work on Facebook and MySpace, but it's still a big stepping stone for Google+ as it continues to grow.

Vic Gundotra, Google's senior vice president of engineering, explained on the Official Google Blog that the addition of Pages to Google+ opens up a new opportunity for businesses to connect with customer while building a stronger brand.

For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.

For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face.

Businesses that want to take advantage of this new feature will be able to do so "soon," but some of the Pages already set-up for promotion include Macy's, Anderson Cooper 360, and (somehow, of course), Angry Birds. These sites will also be available in Google search results.

Google also introduced Direct Connect, a new feature that is another way of adding interests to one's Google+ circles. All one has to do is visit and search for "+INSERT TOPIC HERE," (i.e. +Angry Birds). The user will then be redirected to that Google+ page and added to one's circles.

For a closer look at Google+ Pages, check out the promo video below:


Topics: Social Enterprise, Google, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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