Google revamps its commerce search

Summary:Google rolled out its Commerce Search 3.0 in a move to surface more local products, recommend items and give retailers more merchandising options.

Google on Tuesday rolled out its Commerce Search 3.0 in a move to surface more local products, recommend items and give retailers more merchandising options.

Specifically, Google Commerce Search 3.0 includes:

  • Search as you type;
  • Local product availability to show whether an item is available at a store to get a product faster than online;
  • Merchandising tools to create product promotions by search queries;
  • And a product recommendation engine that's available in Google Labs.

While eBay and Amazon currently have the e-commerce plumbing infrastructure, it's clear Google sees commerce as a big growth area. In fact, it appears that many tech giants have gone commerce happy. IBM has also put commerce as a big growth market along with analytics.

Google also appears to be looking to go upstream a bit with retailers. The company also said that Forever21, General Nutrition Company (GNC) and L'Occitane are Google Commerce Search customers now.

Topics: Google

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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