Google SERP favors Google Checkout

Summary:Google continues to find new ways to make sure Google searchers can't ignore the Google Checkout merchants Google is subsidizing through 2007 (maybe even 2008!).

Google continues to find new ways to make sure Google searchers can't ignore the Google Checkout merchants Google is subsidizing through 2007 (maybe even 2008!).

In "Google Checkout: Where’s the love?" and “Google Checkout is a loser, really” I discuss the difficulties Google is having in gaining significant traction with merchants and the negative financial impact of merchant and consumer subsidies on Google's financial performance.

Google nevertheless perseveres, with both subsidies and prime Google Checkout placement in Google SERPs.

Google has already promised to cover the costs of credit card processing on behalf of Google Checkout merchant Checkout transactions through 2007. Will Google continue the costly largesse through 2008? Google's own Google AdSense "Ads by Goooooogle" say so!

Google is not only exploiting is AdSense network to "sell" Google Checkout, it is preempting the "most relevant" Google search results to favor its own Google Checkout above the "organic" Google SERPs.

In product searches, Google is driving searchers to Google Checkout clients at Froogle, as shown below. A Google self-promo for Google Checkout merchants selling "Microsoft Office 2007 Standard" points searchers to Checkout merchants in Google's Froogle listings, before Google's "most relevant" search results.

 

Google is doing everything in its power to increase Checkout adoption, except for the one thing that would truly make a difference, a change in the fundamentally flawed Google Checkout philosophy, SEE "Google Checkout: $20 million AdWords pitch."

Topics: Google

About

A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administra... Full Bio

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