Google starts integrating Waze into iOS, Android Maps apps

The Internet giant is starting to demonstrate what all the fuss was about after it bought Waze.

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Google is starting to reveal what it plans to do with one of its more notable acquisitions as of late: Waze.

Arguably already the frontrunner in the mobile mapping platform field, the integration of Waze's social features could put even more distance between Google and its competitors.

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The Internet giant paid nearly $1 billion for the social GPS and mapping mobile application earlier this summer, causing a flurry of media attention as to what Google had it store for the new assets.

At the time of the announcement, it was also reported that Apple and Facebook were also interested in buying the five year-old startup.

But for now, it looks like Google is taking one step at a time while baking in Waze functionality.

Starting with the iOS and Android Google Maps apps, users of these apps will be able to receive real-time incident reports submitted by Waze users.

This includes accidents, construction, road closures and more. This software update is rolling out for iOS and Android users in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, the United Kingdom and the United States.

On the flip side, Waze users will start seeing their mobile apps updated with Google Search built directly into the iOS and Android versions.

Furthermore, the Waze Map Editor now includes Google Street View and satellite imagery.

Brian McClendon, vice presidents of the Google Maps unit, explained in a blog post on Monday that adding these features were done "to build out the map and make it easier to correct map errors reported by the community."

The Waze team specified in a separate blog post that "more visual tools like Street View and aerial imagery" will serve to help "fill in house numbers, street names, turn restrictions and other missing data."

For a closer look at how the Waze Map Editor functions, check out the promo video below:

Images via The Google Maps blog

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