Google strikes back against Microsoft Scroogled campaign

Summary:How do you retort against Microsoft's merchandise that pokes fun at your company? Mention the wearable industry.


Microsoft and Google are involved in a playground brawl once more -- this time, over coffee mugs and t-shirts.

The two tech giants have been rivals for a long time, but innovation is fast warping into snide commentary, as Google has now issued a challenge to Microsoft's new Scroogled merchandise.

In the Redmond giant's Scroggled online store -- its opening following poster and broadcast campaigns -- you can buy a range of items including coffee mugs and clothing, all of which jab Google in some way. One t-shirt comes with the description:

"Gulled. Humbugged. Buffaloed. Wire-tapped. Extorted. Sold out. Chicaned. Fleeced. Scammed. Conned. Surveilled. Double-dealt. Ensnared. Suckered. Sandbagged. Gossiped. Scandalmongered. Flimflammed. Skullduggered. Bamboozled. Hornswoggled. Beguiled. Cheated. Fooled. Double-crossed. Defrauded. Hoodwinked. Swindled. Duped. They're all just synonyms for being Scroogled."

Microsoft has been attacking the search engine giant this year, alleging that Google exploits their online activity -- including scanning private emails -- in order to tailor advertising and gain additional revenue.

In a blog post launching the new store, Microsoft said:

"This has struck a chord. Millions of people have visited and hundreds of thousands have signed the petitions to tell Google to stop violating their privacy. Now, there's a new way for people to express themselves and their misgivings about Google - with Scroogled gear from the brand new Scroogled Store."

However, Google isn't letting this one go. On Thursday, Google responded to the Scroogled campaign with a single, snide comment:

"Microsoft's latest venture comes as no surprise; competition in the wearables space really is heating up."

The witty comment pokes fun at the fact that while Google is working on futuristic wearable technology -- the Google Glass headset -- Microsoft's 'wearable' offering is nothing more than clothing attacking a rival company.


This post was originally published on

Topics: Innovation


Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher. She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.