Google takes top spot in reputation rankings; Apple, Intel, Amazon close behind

Summary:Google ranked highest in corporate reputation, according to a Harris Interactive survey. Among tech companies, Apple, Intel and Amazon also rated highly.

Google ranked highest in corporate reputation, according to a Harris Interactive survey. Among tech companies, Apple, Intel and Amazon also rated highly.

According to the 12th Annual Harris Interactive U.S. Reputation Quotient survey, Google booted Berkshire Hathaway as the country's most reputable company. Johnson & Johnson was ranked No. 2 followed by 3M at No. 3. Among tech companies Apple and Intel were ranked No. 5 and No. 6 respectively. Amazon was close behind.

Here's the top 10:

And the bottom of the barrel:

A ranking above 80 is rated excellent. Sony and Microsoft had scores just above 80. Facebook had a score of 74.12 (No. 31).

Among all companies, the tech sector was perceived positively 75 percent of the time. Retail was No. 2 and viewed positively 57 percent of the time.

Harris' RQ survey breaks down six reputation areas: Social responsibility, emotional appeal, financial performance, products and services, vision and workplace environment.

Overall, technology companies did well across most fronts. Here's the recap:

Topics: Apple, Amazon, Google, Intel

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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