Google: The Anti-Microsoft

Summary:Life was simple when Microsoft ruled (monopolized) the tech roost: Just hate Microsoft! Many, of course, persist in hating Microsoft. More, however, many more, LOVE Google! Why Google love, but Microsoft hate?

Life was simple when Microsoft ruled (monopolized) the tech roost: Just hate Microsoft!

Many, of course, persist in hating Microsoft. More, however, many more, LOVE Google! Why Google love, but Microsoft hate?

Is Google really on a selfless, world-serving mission to organize its information and make it universally accessible to all its inhabitants with no ulterior motives, OR:

Is Google not a ruthless, profit driven corporation, as is Microsoft?

 

Would Google not do anything to “steal” talent from a competitor, as would Microsoft?

 

Does Google not seek to win more in “win-win” dealings with all its constituents, as does Microsoft?

 

Why is the three decade old $287 billion market cap Microsoft dissed while the “barely legal” $144 billion market cap (and counting) Google is cheered on?

 

Is it because Google hired a high-powered, expensive advertising and PR firm to give rise to a warm and fuzzy Google “brand”?

 

NO, as Google proudly touts itself: 

Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users.

Google has built the most loyal audience on the web. And that growth has come not through TV ad campaigns, but through word of mouth from one satisfied user to another. 
Is it not hypocritical for a company which derives all of its $144 billion market cap valuation by selling advertising to other companies to proudly proclaim that it does not believe in advertising for itself? 

Google, in fact, aims to sell its advertising to every single company in the world and wants every single company in the world to buy all of its advertising through Google: video, radio, print, television…SO, why does Google dismiss advertising itself?

The entire Google $144 billion riddle is a study in hypocrisies:

 

The world should hand over all its information to Google for free, but don’t ask Google to disclose any information on itself,

Trust the Google cloud with all your personal data, but don’t publish personal data about Google management found by searching at Google.com,


Google AdWords are sold by democratic auction, but don’t question how the Google “house” always wins,

 

Google AdSense is a boon for Web publishers, but don’t ask for a commission schedule…

 

Google CEO Eric Schmidt put forth his favorite slogan at the Web 2.0 conference earlier in the week: “Don’t bet against the Internet.”

 

Translation from Google Speak? Don’t bet against Google.

 

SEE: "Do Google $$$ billion acquisitions kill competition?" and
"Is Google's multi-billion dollar free ride over?"

Topics: Google

About

A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administra... Full Bio

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