Google updates Drive app with scanner, Analytics with goals templates

Summary:Despite apps such as Bump on the market, there has yet to be a suitable replacement for calling cards. Perhaps Google Drive can fill the void?

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Even with Google I/O over, the Internet giant continues to update a number of its products with minor tweaks and enhancements this week.

For the business set, some of the more notable upgrades have to do with Drive and Analytics.

The Android version of Drive, in particular, is being updated with improvements for making it easier to create and access documents while on-the-go.

This includes being able to "scan" documents by snapping photos of them, which are then automatically saved as PDF files.

Google software engineer Denis Teplyashin suggested in a blog post on Wednesday this could also come in handy for keeping track of business cards. Despite apps such as Bump on the market, there has yet to be a suitable replacement for calling cards.

Android users can also adjust fonts in spreadsheets and print directly from the app through any cloud ready-printer.

As for Analytics, Google is adding new templates targeted towards retail and marketing professionals looking to keep better track of goals regarding sales and in-store visits.

zdnet-google-analytics-GoalSelectorOverview

Google Analytics product manager Stefan F. Schnabl explained further in a separate blog post that these updates are meant to make it easier to measure customer behavior and evaluate business performance:

For example, if purchases are your key objective, Ecommerce tracking allows you to measure sales performance. Yet sales are just one possible goal—there are many other important interactions that may be valuable to your business, such as media plays, social connections, newsletter sign-ups, a minimum purchase value, or the amount of time spent on a screen. Using Goals, you can measure these types of engagement activities and track how these interactions help you to meet your larger business objectives.

More details about setting up and using the new Goals templates are available on the Google Analytics blog now.

Screenshots via Google

Topics: Mobility, Android, Apps, Data Management, Google

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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