Googgle’s [$GOOG] fourth quarter 2013 financial report is due after close of markets tomorrow (January 30) and the numbers I’ll be looking at will be for its AdSense advertising network — about one-third of total revenues — which has been plunging for the past three quarters.
AdSense revenues are generated by showing Google ads on third-party web sites. Large media companies such as New York Times are part of the AdSense network. There’s also lots of smaller publishers that rely on the nearly $13 billion that Google paid out in 2012. If there are problems in generating AdSense revenues, it will affect many media companies, too.
I was the only one to report on the Adsense plunge three months ago:
Some Silicon Valley reporters would rather follow a car that drives itself than follow the money.