Govt's sweet $16m for NBN ads

Summary:Communications Minister Stephen Conroy's office confirmed yesterday that the government will be embarking on a $16 million advertising campaign to increase awareness about the National Broadband Network.

Communications Minister Stephen Conroy's office confirmed yesterday that the government will be embarking on a $16 million advertising campaign to increase awareness about the National Broadband Network.

NBN logo

(Credit: NBN Co)

"The $16 million information campaign will better inform Australians of the potential uses and applications of broadband," Conroy's office said in a statement.

The campaign was announced as part of the 2010 budget.

"As outlined in the budget, during the remainder of this year and next financial year, the government will provide information to the public on the possibilities provided by high speed broadband through a national information campaign," the statement said.

According to the office, the move comes in response to demand for consumer information by Australian consumer groups, like the Australian Communications Consumer Action Network and the Australian Telecommunications Users Group.

Topics: NBN, Broadband, E-Commerce, Government : AU

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