Greenplum pushes enterprise data cloud with new releases
Greenplum Software, a Silicon Valley company that's working to move data mining and warehousing to the cloud instead of expensive appliances, is releasing an enterprise data cloud platform called Chorus, as well as a major update to its database software.
The company has its sights set on players like Oracle, Netezza and Teradata by downplaying the needs for proprietary hardware appliances to store and manage large amounts of data that an enterprise might generate when the cloud is a viable, always on, always accessible route to take. By making the process faster, it's easier for a company to dig into analysis of the data.
In a release, the company explained the need for Chorus:
Greenplum Chorus is a new class of software that empowers people within an enterprise to more easily collaborate and derive insight from their data. As the first commercial Enterprise Data Cloud platform, it provides the key services necessary for organizations wrestling with all data, big and small, structured and unstructured, to realize the benefits of private cloud computing techniques and social collaboration for enterprise data warehousing and analytics.
The second generation Exadata machine, announced by Oracle last fall, was built by Sun Microsystems, a move that made sense given the Oracle's acquisition of Sun. The first was launched in partnership with HP.
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Greenplum's formal announcement of the product releases will be at a two-day event in Las Vegas called Greenplum Days, where Sun Microsystems co-founder Scott McNealy will deliver a keynote speech on Tuesday. In Greenplum's release, McNealy - now an executive adviser to the company - offered his thoughts on what Greenplum is doing to change the space:
Greenplum’s EDC technology is driving a new era of safe, trusted sharing. Greenplum is breaking down the walls of the data warehouse with a wonderful, next-generation architecture that I think is very, very exciting and which could see very wide adoption in a very quick way.
Greenplum execs called their news an important shift for the industry, a new kind of platform that allows companies to take more control of their data while doing so faster and more efficiently.
