Greg the Architect

Summary:From time to time, I run into a very clever marketing campaign that both is very informative and very entertaining. "Greg the Architect" is one of the best of these I've seen.

From time to time, I run into a very clever marketing campaign that both is very informative and very entertaining. "Greg the Architect" is one of the best of these I've seen. TIBCO has combined humor, viral marketing and useful industry information into a set of videos that I think you'll really enjoy. You can meet Greg, his boss and an engaging group of antagonists here.

I'd like to thank Dan Ziman of TIBCO for introducing me to Greg and his friends.

Topics: CXO

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the late 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and... Full Bio

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