Growth of display ads by industry

IndustryEstimated Spend Q2 2007Estimated Spend Q2 2008% ChangeFinancial Services$1,513,499,500$1,107,215,800-27%Web Media$903,731,700$ 895,871,500-1%Retail Goods & Services$657,760,600$611,790,900-7%Telecommunications$541,705,300$512,837,800-5%Automotive$208,170,300$301,249,90045%Consumer Goods$221,238,600$292,940,80032%Entertainment$140,266,100$206,145,60047%Travel$201,209,900$202,603,9001%Public Services$303,526,000$189,192,800-38%Hardware & Electronics$123,106,500$146,290,80019%Source: Nielsen

Industry Estimated Spend Q2 2007 Estimated Spend Q2 2008 % Change
Financial Services $1,513,499,500 $1,107,215,800 -27%
Web Media $903,731,700 $ 895,871,500 -1%
Retail Goods & Services $657,760,600 $611,790,900 -7%
Telecommunications $541,705,300 $512,837,800 -5%
Automotive $208,170,300 $301,249,900 45%
Consumer Goods $221,238,600 $292,940,800 32%
Entertainment $140,266,100 $206,145,600 47%
Travel $201,209,900 $202,603,900 1%
Public Services $303,526,000 $189,192,800 -38%
Hardware & Electronics $123,106,500 $146,290,800 19%
Source: Nielsen

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