Guy Kawasaki: How to 'enchant' users

Summary:At a Churchill Club event in Mountain View, Calif., author and venture capitalist Guy Kawasaki shares some tips from his new book, "Enchantment," on how to get users excited about a product. His three pillars of enchantment for business include: likability, trustworthiness, and a great cause. He says that right now marketers are focused on engagement, and he wants to change the conversation to enchantment.

Topics: Banking

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