Aussie retail kingpin Gerry Harvey wants his online retail business for Harvey Norman to net the company $1 billion over the next decade.
Harvey told the Australian Financial Review that he still fears that the online move will "cannibalise" the business of his 173 brick-and-mortar sites around the country; however, he hopes to maintain a delicate balance between the two.
"Hopefully [the two] won't have to compete for five, 10, 20 years because I have got to be careful I don't upset my franchisees," Harvey told the Australian Financial Review today.
While maintaining the balance between online and physical stores, Harvey has asked his online team to come up with $1 billion in sales over the next decade.
"I've told my team I want them to turn over $100 million within two to three years and then take it to $1 billion within five to 10 years."
He confirmed this information to ZDNet Australia.