Gerry Harvey's retail empire has caught up with the 21st century, quietly opening a massive online store yesterday.
Harvey Norman Online
(Credit: Screenshot by Luke Hopewell/ZDNet Australia)
The store lists all of Harvey Norman's products from electrical to furniture, with delivery and in-store pick-up options available.
While most items are available for delivery, larger product lines like bedding and furniture are pick-up in-store only. The website does allow customers to check in-store for stock, however.
Harvey, a man who's recently been at odds with online store models, was silent on the opening, not responding to requests for comment this morning. The retail mogul flagged his move into online back in March with a warning that such a plan would cannibalise his retail stores.
When asked about his online strategy earlier in the year, Harvey stayed silent, telling ZDNet Australia that he "didn't have time to talk about f***ing online".
Harvey has, however, previously been on record as telling his online team that he wants them to earn the business $1 billion in online revenue in the next decade via the company's Big Buys daily deals site and now the online store.
The push into online retail comes as Harvey's competitors continue to evolve their online models, with low-margin competitor JB Hi-Fi now offering pick-up from its stores and so-called "grey market" imports, as well as plans to open an online, cloud-based music store next year.