Jason Calacanis, former Editor of Silicon Alley Reporter and ex-GM of Netscape, has written the ultimate link-bait post, titled: "New Calacanis link-baiting rules", which cleverly masquerades as a guide to how to get him to link to others. And it's working.
How do I know? Well not only is Techmeme full of Calacanis, but so is my RSS reader -- and I'm not even subscribed to Mr Calacanis' - sometimes - brilliantly written blog.
Mathew Ingram dissects the Calacanis strategy perfectly:
... it isn’t actually linkbait but a semi-satirical take on the entire concept of linkbaiting. It’s meta-linkbait. In a way, it’s the kind of post that only a by-the-bootstraps Brooklyn-ite like Jason could write: he’s making fun of the idea of linkbaiting, while at the same time engaging in it in a completely shameless way. It’s like he’s telling you about how dodgy most New Yorkers can be, and at the same time he’s picking your pocket.
Nice work Jason.
So dear readers, how does one stop Calacanis clogging up their RSS reader?
Update: I just subscribed to Jason's blog!