Here comes Huawei: 100M smartphones expected to ship in 2015

Surprisingly, it may not be be juggernaut Xiaomi to first crack 100 million smartphone shipments for a China-based company. Huawei is on the move.

China-based smartphone maker Huawei may be that country's first brand to ship 100 million smartphones in a single year.

Research firm TrendForce made the prediction, which may surprise some, given that Huawei's local competitor Xiaomi was on an upward trajectory with new flagship and mid-range handsets.

Xiaomi was expected to hit the 100 million mark in 2015 but TrendForce says the company is behind that target with just 34 million shipments in the first six months of the year. TrendForce says the premium Xiaomi Mi Note, for example, suffers from broad competition in the budget and mid-range markets.

Huawei's featherweight flagship phone, the P8 Lite (Image: ZDNet/CBS Interactive)

Indeed, the easy sales of smartphones have been drying up due to many countries experiencing saturation points. As a result, TrendForce reduced its growth estimate for the overall market to just 8.2 percent over 2014's figures.

But Chinese made smartphones -- particularly Huawei -- are bucking the trend, showing growth of 15.6 percent, the research firm notes. Out of the 304 million smartphones shipped in the April to June period this year, 126 million had a Chinese brand name on them.

Here in the U.S. where I'm based, Huawei is still far from a household name.

That's partly because the company doesn't yet have the same carrier relationships that a Samsung or Apple have. Fewer marketing dollars from the carriers are allocated to Huawei devices as a result.

The company does have an online retail presence here but if consumers don't know about it, they're not going to buy phones from it.

As far as the phones themselves that are offered by Huawei in the U.S., they're not the best of what Huawei has to offer. You can buy the $249.99 Huawei P8 lite, for example, but not the flagship P8 with better overall hardware.

I think it's only a matter of time before that changes though.

As U.S. consumers continue to migrate away from phones with contracts, Huawei will have a better chance to be part of the conversation.

The best way to do that is to get your best smartphone available to compete with the iPhone, Galaxy S6 and other common handset brands.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All