What does a lot of time spent snooping on Internet behavior and tapping into global Web traffic cables tell us: Users of Microsoft's Internet Explorer are agreeable, less neurotic than other browser users and not as open to new experiences.
Gee, thanks. The latest presentation dumped by former U.S. contractor Edward Snowden reveals a mishmash of bad psychology, slightly delusional big data dreams and PowerPoint discussions that would require a lot of faith in government IT practices to believe.
Check out exhibit A from a presentation leaked by former U.S. government contractor Edward Snowden and posted by NBC News:
From there, we're supposed to believe that tracking likes on Facebook and YouTube shares adds up to some real-life insight on people and how they think. Ultimately, the governments around the world can run this stuff through filters and Splunk dashboards and hit the big data mother lode---catching the bad guys.
I think I'll call BS on this concept. All this snooping presents one major fire hose of data issue. So much of the data collected is pure junk. Facebook could basically be called Fakebook in many circumstances so beware of the public funding sinkholes tracking likes. How are the psychographics of browser users really telling us all that much?