Hillary Clinton, Democrats lead Republicans in Web race to the White House

Digital Markets Blog presidential campaign 2008 special series on what I am calling “User Generated Politics”Hillary Clinton began her online presidential “User Generated Politics” presidential campaign 2008 “conversation” early and it is paying off. “Hillary for President” is leading in national opinion polls and on the Web.

Digital Markets Blog presidential campaign 2008 special series on what I am calling “User Generated Politics”

Hillary Clinton began her online presidential “User Generated Politics” presidential campaign 2008 “conversation” early and it is paying off. “Hillary for President” is leading in national opinion polls and on the Web. 

“If the next Democratic primary for president were being held today, for which candidate would you vote,” NBC News/Wall Street Journal polled 1007 adults nationwide the first week of March 2007: 

Hillary Clinton: 40%
Barack Obama: 28%
John Edwards: 15% 

Clinton announced her candidacy online in a video monologue cum “conversation” posted at her campaign Website in January. Barack Obama announced his candidacy the “old school” political way before a thunderous crowd of supporters live, at his home base in February, with a video replay at the campaign Website.

Clinton’s early, Web-based campaign announcement helped catapult the Clinton campaign to “number one” presidential campaign Web site status honors in January 2007. The Clinton online effort booked a commanding Web site traffic lead over the second place Obama campaign Web site and attracted almost twice the number of visitors as the John Edwards campaign Web site, according to Nielsen/NetRatings.

Number one HillaryClinton.com drew 828,000 unique visitors in January.

Overall, the Democrat candidates are, so far, en route to an online “User Generated Politics” presidential campaign 2008 landslide over the Republican candidates. 

Despite McCain’s initial successful 2000 online fundraising efforts, his current “User Generated Politics” strategy has been seemingly half-heartedly “announced,” same as his candidacy (John McCain to David Letterman: I announce!).

Rudy Giuliani’s announcement “strategy” was similar to McCain’s, although Larry King was Giuliani’s preferred talk show host to “confide” his candidacy in. Giuliani’s online "User Generated Politics" effort is lackluster, seeking mainly to build an email database. 

“If the next Republican primary for president were being held today, for which candidate would you vote,” NBC News/Wall Street Journal polled 1007 adults nationwide the first week of March 2007: 

Rudy Giuliani: 38%
John McCain: 24%

Giuliani’s commanding lead in the polls is not repeated online: Giuliani only garnered 64,000 unique visitors in January 2007 to his “Exploratory Committee” Web site, while the McCain Website attracted almost five times as many, 296,000. 

What tactics have the candidates employed online “User Generated Politics” style? Here is a quick review:

YouTube: Presidential candidates cool
“You Choose ‘08” YouTube channel one-stop directory for navigation to individual presidentiial campaign candidate channels at YouTube.

John Edwards NOT Social Networking
Will Edwards discover he must work hard not only to get out the vote, but to get out the social networker as well?

Bill Clinton million dollar email campaign for Hillary
President Clinton personally addressed supporters in an email campaign aimed at raising one million dollars within a week.

John McCain announces McCain Space!
"Soon you will be able to connect with other supporters to build our network of grassroots activists, sign up for your own McCainSpace page!"

Hillary Clinton trumps Barack Obama, on eBay!
Good old fashioned American democracy is dovetailing, as usual, with good old fashioned American capitalism.

Obama ‘User Generated Politics’: The cat’s meow?
The My.BarackObama.Com socila network welcomes all Obama supporters, even the feline ones" "Cats for Obama!"!

Google wins big as Hillary Clinton and Barack Obama battle
Google is riding the presidential campaign 2008 coattails via its ubiquitous AdSense network, serving up contextual ads for campaign, news and commercial sites.

Yahoo: 36,147 people tell Hillary Clinton what to do
Yahoo Answers contributors are hoping for progress in health care and telling Clinton what she should do, for them.

STAY TUNED TO THIS DIGITAL MARKETS BLOG FOR CONTINUING COVERAGE OF WHAT I AM CALLING “USER GENERATED POLITICS” 2008

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