Hootsuite acquires Zeetl on heels of $60 million funding round

The latest round brings Hootsuite's total financing to $250 million, with a valuation now rumored to reach $1 billion.

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Hootsuite's enterprise momentum is ramping up. The Vancouver-based startup, known primarily for its social media management dashboards, announced Thursday that it has closed $60 million in financing.

The latest round brings Hootsuite's total financing to $250 million, with a valuation now rumored to reach $1 billion.

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"This financing will help us scale even faster on a global level and bring the most innovative products to market. The strong commitment from investors during this time of amazing growth marks an exciting milestone for Hootsuite," said Ryan Holmes, CEO of Hootsuite, in a statement.

And it seems that goal to scale is being realized rather quickly, as Hootsuite coupled the funding news with an announcement that it acquired Zeetl, a social telephony startup that integrates voice calls into social media interactions. For instance, users of Zeetl technology can send out a tweet to a follower with a direct link to connect with a company via a voice call. Hootsuite will likely target the voice technology to its customer service clients.

The acquisition follows Hootsuite's recent purchase of the social campaign management platform Brightkit . Hootsuite used that deal to bolster Hootsuite Campaigns, a suite to manage social marketing.

"Acquisitions form an important part of our growth strategy," added Holmes, "We're expecting big things from the brilliant team at Zeetl and Brightkit and are looking forward to getting this technology into the hands of our customers."

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