The social media management platform HootSuite has launched uberVU Boards, a social data visualization tool that allows users to glean insights by aggregating data points and pinning adjustable widgets.
HootSuite acquired uberVU in January, but now made the social data visualization tool work seamlessly with its media management platform with the launch of Boards.
HootSuite said a key differentiator between uberVU Boards and other similar technology is its ability to allow users to identify a metric, pin it to a dashboard and generate a report with just one click.
The company said uberVU Boards can handle daily tasks such as managing media campaigns, mapping metrics and conversions to gauge brand sentiment, and conduct market research with side-by-side views.
Ryan Holmes, CEO of HootSuite, said in the announcement:
Since our acquisition of uberVU, we've been working hard to accelerate their vision to to bring analytics to the front and center of the social business. With its ease of use, Boards empowers everyone, not just analysts, to quickly find business insights in analytics by easily building pinnable, custom analytics dashboards.