Hot Topics: The Value of Social Media Data (video)

Summary:Facebook, Pinterest, LinkedIn and Twitter, they're the hottest social media companies on the Web - and the data shared and searched on these social networks is valuable to organizations. But how valuable?

Facebook, Pinterest, LinkedIn and Twitter, they're the hottest social media companies on the Web - and the data shared and searched on these social networks is valuable to organizations. But how valuable? And is one piece of social data worth more than another? How your business thinks about and uses social media information could impact your bottom line.

Also see: Debate: On the social Web, who owns your data?

Topics: Social Enterprise

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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