How much extra audience does a Web site gain by having a mobile version?

CategoryLift, %Total13Weather22Entertainment22Games15Music15Email11Sports10Business/Finance4Social Networking3Search2Shopping/Auctions1Source: Nielsen

Category Lift, %
Total 13
Weather 22
Entertainment 22
Games 15
Music 15
Email 11
Sports 10
Business/Finance 4
Social Networking 3
Search 2
Shopping/Auctions 1
Source: Nielsen

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