I first saw the tool mentioned in a recent article by my colleague Violet Blue: Flashmob privacy protests target Facebook tomorrow: New York, San Francisco. Abine is clearly very interested in raising awareness about its services by getting users up in arms about Facebook privacy.
So, how does it work? The calculator asks you seven questions:
- Where do you live?
- How many Facebook firends do you have?
- How do you use Facebook Libe buttons?
- How many photos do you post on Facebook?
- Do you have a farm, a gang, or play Words With Friends?
- How much money do you make?
- How long do you think you'll be using Facebook?
Then, it calculates how much your data is worth to Facebook based on a range from $2 to $91. That's how much Facebook will make from you each year, depending on how you answered the questions.
"Our Facebook Val-You calculator relies on data from the Facebook S-1 Filing, independent financial and market research analysts, data from Facebook advertisers, and our own internal modeling and estimates," an Abine spokesperson said in a statement. "It considers how you use Facebook along with other personal details to determine approximately how much revenue you may generate for Facebook this year."
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