How to fight the FUD

Summary:What the Open Source Development Lab (OSDL) needs right now is a little PR help. So start spreading the GNUs.

What the Open Source Development Lab (OSDL) needs right now is a little PR help. So start spreading the GNUs. (A little free software humor there.)

There are noenemies of Linux conducting a systematic campaign of disinformation aimed at undermining the enterprise credibility of the open source operating system. That's how VNU reported recent statements of OSDL marketing director Nelson Pratt.>

Instead, try this. Businesses threatened by open source will say anything to keep their customers.

There is no difference in fact between those two statements. But the first leaves an impression that is dark and political. The second is just business.

That's what enterprise Linux is about, business. Linux needs to approach business customers in a businesslike way. It needs message discipline to succeed.

What do you think the OSDL message should be? Let us know what you think in TalkBack.

Topics: Open Source

About

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.

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