HP boosts storage offerings for software-defined datacenters

Summary:The tech giant is aiming to carve its place in the software-defined storage market with tools it touts as efficient and competitively priced.

HP is rolling out a series of technologies for software-defined datacenters, including storage offerings and a new entry-level all-flash array.

The tech giant is aiming to carve its place in the software-defined storage market with tools it touts as efficient and competitively priced.

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HP said it will now feature HP StoreVirtual VSAs as a fully integrated storage option for HP Helion OpenStack and its community edition. The company also said it has enhanced HP StoreVirtual Storage hypervisor integration and released a new HP StoreOnce VSA license that cuts backup costs by 86 percent for small and remote sites.

As for the flash arrays, HP said a new price structure will remove cost barriers to flash storage adoption. The company is offering the HP 3PAR StoreServ 7200 all-flash starter kit at a base price of $35,000, and will continue to collaborate with VMware to integrate the kit on its planned Virtual Volumes (VVols) storage architecture.

"As customers move to the software-defined datacenter, they face gaps with legacy hardware-oriented storage," said David Scott, SVP and GM of HP Storage, in a statement. "For increased agility, HP delivers software-defined storage via VSAs that optimize cost and all-flash, service-refined storage to optimize service levels — both orchestrated with common tools."

Like all of the other enterprise tech players, HP is betting high on the success of its Software-as-a-Service and subscription-based offerings, with CEO Meg Whitman noting this week during the company's Q3 earnings call that the space could stir up "near-term revenue headwinds," and position HP for "long-term success." 

Topics: Storage, Cloud, Data Centers, Hewlett-Packard

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Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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