HP thinks big about printing; Acquires NUR Macroprinters

Summary:Hewlett-Packard scooped up NUR Macroprinters, an Israeli company that specializes in wide-format printing, for $117.5 million.

Hewlett-Packard scooped up NUR Macroprinters, an Israeli company that specializes in wide-format printing, for $117.5 million.

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With the move, announced Monday, HP is delving deeper into commercial printing and graphic design. NUR makes UV-curable and solvent inkjet printers that are used for display graphics, signs, billboards and other products. The picture on the right is an example of what NUR's equipment produces.

HP in September acquired MacDermid ColorSpan, which also makes wide-format digital inkjet printers. That printing market offers faster growth and HP obviously plans on being a consolidator.

HP's strategy is to focus on the graphic design crowd with its printers. What Adobe is to graphic designers in terms of software, HP hopes to become for hardware.

Topics: Banking, Data Management, Enterprise Software, Hardware, Hewlett-Packard, Printers, Software

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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