HP updates small-business color printer line

Summary:New laser printers and multifunction devices are targeted at SMBs that produce their own marketing collateral or that require professional-quality color output.

Small and midsize businesses seeking to keep their color printing costs to a minimum, could handle more tasks in-house with a series of new Hewlett-Packard printers and multifunction devices designed to create "professional-quality" color output.

The new products include the LaserJet Pro 400 color M451 printer, which is intended for SMBs that produce their own marketing collateral; the LaserJet Pro 300 color MFP M375, which combines high-quality color output with scanning, copying and faxing capabilities; and the HP LaserJet Pro 400 color MFP M475, which does the same stuff as the M375 but at higher speeds and with duplexing capabilities.

Donna Fox, an HP beta reference and the vice president of Fox Land Surveys, a small company that produces survey maps and materials, said the speed of the MFP M475 that her team has been using has helped save money that would have been paid to outsource this document production in the past.

All of the new printers are supposed to ship by Feb. 1. The company hasn't posted pricing for the new models to its Web site yet.

Topics: Hardware, Hewlett-Packard, Printers, SMBs


Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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