HTC kicking off One Live Experience Tour starting April 11

Summary:HTC needs to market their fantastic HTC One device and with the Live Experience Tour it looks like they are starting off on the right foot. They will also need carriers to support the HTC One in stores.

I continue to believe that the HTC One is the best smartphone I have ever used , and after just ordering an unlocked 64GB Developer Edition , I was pleased to receive news from HTC that it is indeed serious about marketing and is kicking off the HTC One Live Experience Tour.

HTC kicking off One Live Experience Tour starting 11 April
Image: HTC

The following is from the HTC press release:

HTC is taking their breakthrough product directly to consumers with the HTC One Live Experience Tour, bringing each unique innovation to life and prompting consumers to compare the new HTC One to their current phone experience. The advertising features a similarly evocative theme positioning the new smartphone to consumers as "Everything Your Phone Isn't".

The HTC One Live Experience Tour will appear in 11 major markets across the US, and consists of three distinct executions: The HTC BoomSound Lounge, HTC One Showrooms, and HTC One Cinema Experiences.

In addition to product experiences, the HTC BoomSound Lounges serve as the connection for consumers to exclusive HTC concerts produced by Live Nation. Performances by Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles will be limited to an audience of 1,000 fans, creating an intimate, once-in-a-lifetime experience for attendees.

I look forward to hearing more about HTC One Showrooms appearing starting on April 11 in malls in these markets; Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, DC.

In addition to active marketing tactics like these, HTC hopefully gets the carriers and their store employees to show off the cool features like BlinkFeed, Zoes, and Highlight Videos.

You can pre-order your HTC One on the three US carriers now, or do like I did and buy the unlocked Developer Edition .

Any readers planning to buy the HTC One?

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Topics: Mobility, Android, HTC, Smartphones

About

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 200 d... Full Bio

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