HTML 5 design tool helps SMBs get mobile

Summary:New publishing platform from Wix.com helps Web sites load more quickly, while supporting more interactivity through video, audio and animations.

I've been somewhat of broken record about the need for small and midsize businesses to optimize their Web sites for mobile browsers and mobile visitors.

Wix.com is the latest technology company to echo that refrain: the company has released an HTML 5 Web site development application. The platform allows for the increasingly mobile nature of Internet browsing, searching and social interaction.

The hallmark of Wix Web development tools is that you don't have to learn the coding in order to create a site that works across several different sorts of Web clients. The new HTML 5 product was specifically designed to help small businesses create sites that offer a compelling experience on mobile devices, including smartphones and tablet computers. HTML 5 is supposed to help sites load more quickly and allow for more interactivity through video and audio.

If you are a small-business owner looking for the bare minimum when it comes to a Web presence, Wix.com offers a free service to get started. If you want to connect your own domain name to the site and eliminate Wix-branded adds, premium plans start around $9.90 per month.

The company currently claims about 20 million users.

Topics: SMBs, Browser, Mobility

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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