HubSites platform helps local businesses get social

Summary:The new service from Main Street Hub helps small companies manage their online reputations and presence on Facebook, Twitter, Yelp, Google+, Foursquare and TripAdvisor.

A few weeks back, I wrote about a service that has created a series of mobile Web sites for small companies with the aim of helping them be "discovered" by customer prospects seaching for goods or services using their smartphone, tablet computer or other mobile devices.

Another service provider, Main Street Hub, is coming out with a similar offering for local businesses called HubSites that likewise enables them to get a better handle on how customers interact with their web sites from mobile devices. 

The service, which costs $99 per month, is actually an optional add-on to the company's main Web site and social media management and monitoring plans, which carry different pricing depending on the industry represented.

A restaurant, for example, is charged $249 for a basic Main Street Hub plan that includes a dedicated account manager, a dashboard where your team can monitor everything that is being said about your business online, an optimization service for protecting its reputation on Yelp and Google+ Local, and a social content service that helps make the most of the social media platforms where the business is most mentioned.

The HubSites service enhances a basic plan with a mobile landing page that includes a click-to-call button, the ability to capture testimonials, Google Maps integration, any positive reviews that might have been submitted via Yelp, a real-time Twitter feed, and any social media campaigns that are current and relevant.

Notes Andrew Allison, co-CEO at Main Street Hub:

"Local business Web sites are hard to use on mobile phones and, as a result, they have the effect of pushing customers away. HubSites, on the other hand, are designed to convert mobile phone users into customers, using social media and mobile design to take advantage of opportunities to gain new customesr the very moment they are making a purchasing decision."

The image below offers additional details:

hs-restaurants

 

 

Topics: SMBs, Mobility

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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