Although there was skepticism about introducing a paid model for Hulu one year ago when it launched, Hulu Plus is still going strong.
Based on the graph below, which Hulu asserts climbs at a slope higher than previously forecasted, Hulu Plus should have one million subscribers by the end of this summer. Actually, Hulu Plus already has a million on retainer when you include anyone who's signed up for the free one-week trial offer, but that's a bit of a stretch.
That's not exactly the same as Netflix nearing 25 million subscribers in the U.S. and Canada (which is surely to jump exponentially after it goes live in Latin America), but Hulu Plus is a different animal. For instance, Hulu Plus hasn't been around as long and lacks at-home DVD rentals.
Nonetheless, here are the big takeaway points about Hulu Plus following the end of the second quarter:
- Added more paying subscribers in June than in April and May combined
- Total number hours of content on the service has grown 67 percent from 9,000 to 15,000 since November 2010
- Total number of TV series on the service has grown 129 percent from 950 to 2,180
- Total number of movies has grown 222 percent from 450 to 1,450
- Hulu pays the "content community" approximately $8 per subscriber per month, a portion of which comes from the $7.99 subscription fee
Based on that last point, it's fairly obvious to see where the money is coming in from: advertising.
Hulu Plus can be accessed on "over 25 million devices," including computers, gaming consoles, Internet-connected TVs, tablets, smartphones and just about anything else with a display and an Internet connection.
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