IBM said Tuesday that it will acquire Coremetrics, a privately held Web analytics company.
With the move, IBM enters the Web analytics fray. Coremetrics focuses on everything from social media to marketing optimization to cross-channel retail sales tracking, and counts Bank of America, Enterprise, Kraft, Virgin Atlantic, Costco, QVC and others as customers.
According to IBM, Coremetrics will give the company the ability to better track consumer interactions via a software-as-a-service (SaaS) model.
Read more of "IBM acquires Coremetrics, adds Web analytics" at ZDNet.