IBM acquires Coremetrics, adds Web analytics

Summary:According to IBM, Coremetrics will give the company the ability to better track consumer interactions via a software-as-a-service model.

IBM said Tuesday that it will acquire Coremetrics, a privately held Web analytics company.

With the move, IBM enters the Web analytics fray. Coremetrics focuses on everything from social media to marketing optimization to cross-channel retail sales tracking, and counts Bank of America, Enterprise, Kraft, Virgin Atlantic, Costco, QVC and others as customers.

According to IBM, Coremetrics will give the company the ability to better track consumer interactions via a software-as-a-service (SaaS) model.

Read more of "IBM acquires Coremetrics, adds Web analytics" at ZDNet.

Topics: Software, Data Management, Networking

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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