IBM announced this morning that it has acquired UrbanCode, a software delivery automation company based in Cleveland, Ohio.
The purchase price was not disclosed.
The acquisition ticks all the boxes for Big Blue: mobile, social, big data, cloud. But the biggest value of all is in the company's ability to target software development bottlenecks and accelerate time-to-market for businesses, "from months to minutes," the company proudly claims.
"Fail fast," as the talking heads in Silicon Valley often shout.
In this way, UrbanCode fits in nicely with IBM's DevOps offerings—but it also has possible benefit for IBM's own SmartCloud and MobileFirst products, for which it may be able to accelerate software delivery through the channel.
Because really, why not be a customer of your own technology?
In the larger company's own words:
For example, by combining UrbanCode software with the IBM MobileFirst Worklight technology, businesses can now author and deploy an application for any mobile device in hours, versus a previous multi-day timeline. The UrbanCode solution also works with traditional applications including middleware, databases and business intelligence.
IBM says it will continue to support UrbanCode's existing clients. It also has plans to upsell them on its broader portfolio.
IBM says that a majority of companies that see software development as a competitive advantage also outperform their peers in profitability. (This statistic is, of course, in IBM's own interest.) It's clear either way that as companies of all sizes increasingly look to technology -- cloud-based applications in particular -- to solve their problems, they need to stay a step ahead to see the benefits.
Because sometimes a company weighed down by outdated software may be worse off than if it hadn't deployed any at all.