IBM and SAP on Thursday announced plans to collaborate on business applications and consulting services tailored to the transportation and logistics industry.
The partnership will aim to combine SAP software with IBM's implementation and configuration services. In other words, SAP will take its event, transportation and customer relationship management applications, combine them into a single integrated platform, and then wrap it all up in IBM's best practices in analytics templates. The idea is to tailor the platform to company needs while also delivering lower costs and faster time to value.
SAP and IBM said they plan to work closely on business development, sales, sales support, marketing and consulting. In prepared remarks, both IT giants noted that the transportation and logistics industry was a prime area to implement their converged platform muscle:
"In moving global freight today, the associated information is as important as the physical flow of the goods. Many freight companies are thus updating their legacy IT environments and embarking on large-scale transformational projects," said Till Dengel, VP of Industry Business Unit Travel & Transportation, SAP AG.
"Like many industries today, transportation companies are responding to the imperative to treat their customers as markets of one. The experience a company creates for its customers has become a de facto element in their ability to compete,”:n Christiani, global Travel and Transportation industry lead, IBM Global Business Services.