IBM eyes China, South America, Africa and big data for 2015 growth

Summary:IBM CEO Ginny Rometty projected that Big Blue will bring in $20 billion in analytics and big data revenue in 2015, up from a forecast of $16 billion. Here's a look at Big Blue's bets.

IBM executives laid out the company's growth plans for its 2015 roadmap, which is projecting operating earnings of at least $20 a share. The upshot: IBM CEO Ginny Rometty projected that Big Blue will bring in $20 billion in analytics and big data revenue in 2015, up from a forecast of $16 billion.

At IBM's annual investor powwow, the company outlined its acquisition strategy---35 since 2010 for about $12 billion---and how it is betting on big data, analytics, mobile, social and cloud technologies. In other words, IBM is aiming for the SMAC stack (social, mobile, analytics and cloud).

Rometty also noted that IBM is also targeting CXOs, notably chief marketing officers, chief procurement officers, HR heads and other executives.

In addition, Rometty touted IBM's software defined computing chops with systems such as System z and Pure Systems, which integrate applications and analytics with hardware.

Aside from that high level overview from Rometty, the deep dives were probably more notable from IBM. Here's a look at the key slides.

How IBM is retooling and where it is putting the money saved:

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IBM expects its China business to double in 2015.

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Africa is also an emerging bet for IBM.

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As is South America.

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And big data is also a core focus in all regions for IBM. This "you are here" twist on big data is amusing.

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Topics: Big Data, Enterprise Software, Hardware, IBM, Tech Industry

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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