IBM has entered a definitive agreement to acquire The Now Factory, a Dublin, Ireland-based analytics firm that will help extend IBM's big data platform.
The deal, disclosed on Tuesday, will see Big Blue snap up the software maker for communications service providers for an undisclosed sum.
The Now Factory builds analytics software, which details how a subscriber works and interacts with cloud-based technologies, including mobile apps. This is to help detect and resolve issues, IBM said, helping to identify high-volume prepaid customers, for instance.
This kind of software, IBM notes, is driven by the need for real-time data, created by mobile devices, to help monitor performance of networks, while understanding the impact customer interaction.
IBM wants to bolster its long-term big data and analytics strategy, which it sees expanding to $20 billion in revenue by 2015.
Upon closing the deal, the company will become part of IBM's software group.
According to IBM's general manager for information services Bob Picciano, in prepared remarks: "The Now Factory's software enhances IBM's Big Data and Analytics portfolio by improving the speed, development and implementation of big data solutions, and gives communications-service providers the ability to better service their customers."
The deal is expected to close in the fourth quarter.