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IBM Watch: In the Crosshairs-IBM Is Target of Microsoft Marketing Blitz

Why the computer industry is sometimesjust plain weird,It's pretty ironic. Steve Ballmer isgoing after a company that develops billions of dollars worth of applicationsand middleware for Windows platforms. What's more, IBM Global Servicesprobably deploys and maintains more Windows systems than anyone else inthe world.In return, IBM is attacking Microsoft,without which it would not have these billion dollar fat-client-orientedrevenue streams. Ah, the IBM-Microsoft rivalry, delightfullybitter, and always entertaining. Until the Yankees and Red Sox officiallystart their seasons, it will suffice quite nicely.Link:IBMWatch: In the Crosshairs-IBM Is Target of Microsoft Marketing Blitz >
Written by Ed Brill, Contributor
Why the computer industry is sometimes just plain weird,
It's pretty ironic. Steve Ballmer is going after a company that develops billions of dollars worth of applications and middleware for Windows platforms. What's more, IBM Global Services probably deploys and maintains more Windows systems than anyone else in the world.

In return, IBM is attacking Microsoft, without which it would not have these billion dollar fat-client-oriented revenue streams.

Ah, the IBM-Microsoft rivalry, delightfully bitter, and always entertaining. Until the Yankees and Red Sox officially start their seasons, it will suffice quite nicely.
Link: IBM Watch: In the Crosshairs-IBM Is Target of Microsoft Marketing Blitz  >

Originally by Ed Brill from Ed Brill on March 19, 2006, 5:27pm

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