IDC 3rd quarter 2015 wearables report: A growing market led by Fitbit

While wearables continue to see success with consumers, Fitbit's strategy to target the enterprise helped it earn the top spot this past quarter.

It's tough to make predictions in the mobile space and more often than not those predictions fail to materialize. According to a 2013 report Microsoft only has a year to get Windows Phone from about 3 percent to nearly 13 percent.

Back in March, IDC issued its forecast on the wearable market that predicted 45.7 million units would be shipped by the end of 2015. Today, IDC issued its third quarter report that shows almost half of the yearly prediction achieved in a single quarter.

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(Source: IDC Worldwide Quarterly Wearable Device Tracker, December 3, 2015)

Third quarter shipments of wearables hit 21 million units, up 197.6 percent from last year's 7.1 million units. Fitbit, Apple, and Xiaomi led the pack with 4.7, 3.9, and 3.7 million units each. It's interesting to see that dedicated fitness trackers can successfully coexist with smartwatches. Activity trackers average $94 while smart watches average just over $400.

A major achievement for Fitbit was the launch of its Corporate Wellness program that saw Target order 350,000 trackers for its employees. Target joins Bank of America, Time Warner, and more than 70 other Fortune 500 companies deploying Fitbits to employees.

While Xiaomi saw great success this quarter, 97 percent of its volume was shipped to China. Garmin released several new products and comes in at fourth place.

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