Income levels and levels of confidence in e-commerce

Income level and e-commerce behavior<$25K$25K-$40K$40K-$60K$60K-$100K>$100KCONFIDENT that you will make the right purchase decision81%68%79%85%86%RELIEVED by information found online6961696762EAGER to share new knowledge with others6853555345FRUSTRATED by the lack of information or inability to find information online5642454436CONFUSED by information found online3830333327OVERWHELMED by the amount of information found online3630313125Number of cases (internet users)209202290352281Source: Pew Internet

Income level and e-commerce behavior <$25K $25K-$40K $40K-$60K $60K-$100K >$100K
CONFIDENT that you will make the right purchase decision 81% 68% 79% 85% 86%
RELIEVED by information found online 69 61 69 67 62
EAGER to share new knowledge with others 68 53 55 53 45
FRUSTRATED by the lack of information or inability to find information online 56 42 45 44 36
CONFUSED by information found online 38 30 33 33 27
OVERWHELMED by the amount of information found online 36 30 31 31 25
Number of cases (internet users) 209 202 290 352 281
Source: Pew Internet

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