Indian telco Uninor will over the next six months train and equip 1,000 auto-rickshaw drivers to service their mobile customers.
In a statement Tuesday, the company said drivers selected for the "Auto Recharge" project could recharge mobile accounts, complete forms, and provide product information.
The initiative started in Maharashtra with 10 members of the Vishrantwadi Rickshaw Union. They serviced some of the busiest areas including the airport, railway station and Pune bus depots.
A Uninor spokesperson told ZDNet during the month-long pilot drivers sold up to 15 activations, and on average sold 3,000 rupees and 4,000 rupees of credit (US$72).
The new support channel generates additional income for auto-rickshaw drivers. "Uninor's aim is to train the auto-rickshaw drivers in personality development and sales, which in turn will create a world of new opportunities for them," the spokesperson said.