Infor on Thursday outlined plans to ramp up its cloud CRM efforts with the acquisition of Saleslogix, morphing the Scottsdale, Arizona-based company's engagement-focused SaaS platform into Infor CRM.
Financial terms of the deal were not disclosed.
Infor plans to invest heavily in the new Infor CRM product, focusing on scalability, user interface design and adding industry-specific functionality — which Infor CEO Charles Phillips said is a key differentiator.
"The expansibility of the platform allows us to take advantage of our vertical expertise," Phillips said. "We can take the concept of CRM and extend it to so that it is unique for each industry."
As a relatively young enterprise software vendor, Infor clearly realizes the need to separate itself from the bevy of cloud CRM suites available in the market, which is why Phillips said the industry-specific approach it uses throughout its platform will translate into a unique CRM tool unlike the rest.
While CRM systems typically track customer, marketing, and sales data, Phillips said Infor's industry applications have a vast repository of information on a customer's overall interaction with a company, which allows them to build in context analytics for better customer insight.
"We are going to take all of the rich data we have on the back end and integrate it more closely on the front end," he said. "Standalone CRMs, they can't have a view of what happens on the back end."
Phillips also touted the fact that the user interface design will differ from industry to industry.
"Our CRM for healthcare will look different our CRM for automotive," he said. "No one else does that."
Infor will kick off the integration of CRM and ERP within its automotive, healthcare, public sector and manufacturing suites, with plans to extend the integration down the line.
In addition to Infor CRM, Infor said it will continue to support and enhance Inforce, the platform it developed with Salesforce.com.