Informatica on Tuesday will outline a platform and vision that will put it in the middle of data integration by securing, cleansing and then presenting information in a way business leaders can use.
In Las Vegas at its annual customer conference, Informatica outlined the Intelligent Data Platform, which promises to be able to organize data and then deliver it to all applications and devices.
The company, which is just short of $1 billion in annual revenue, has strong growth in its cloud and big data offerings.
According to Informatica, its Intelligent Data Platform aims to integrate data ranging from sensors to transactional to enterprise; auto-detect relationships and categorize information; and recommend data sets for business users. The other concept behind the Data Information Platform is that data and analytics will be self service.
"We're striving to make data analytics for any business person," said Marge Breya, chief marketing officer at Informatica. "This will prep data for the rest of us."
The platform will be in beta in the second half of 2014 and generally available the latter part of the year.
Perhaps the biggest selling point to Informatica's platform is what it calls Secure@Source, an effort to track and protect sensitive and confidential data. Secure@Source, in beta the second half of 2014 and generally available in 2015, could be important for regulated industries. If successful, Secure@Source would put Informatica in a security role as well as data traffic cop because it could recommend what information needs the most protection based on context.
What enables Informatica's plan is a concept of a Shared Data Lake, which will collect, discover, share and control all data assets and feeds.
Informatica said that its platform will be powered by Informatica Vibe, which it describes as an "embeddable virtual data machine" that allows companies to map data and deploy it to multiple applications.