Intel should dump x86 and make ARM chips, says executive

As the PC industry stagnates, is embracing ARM the way for Intel to gain traction in the post-PC world?

There's little doubt that the PC industry is in the waning phase of its existence, and that all the players are scrabbling for new markets, but this latest suggestion from an ARM executive could be a little too far-fetched.

According to SiliconBeat's Troy Wolverton, ARM's lead mobile strategist James Bruce thinks that chip giant Intel should cast off its long relationship with the x86 architecture and instead embrace ARM's architecture. His reasoning is that Intel is struggling to gain traction in the mobile market -- Bruce claims that some estimates put Intel's share of the market at only 0.2 percent -- and that embracing ARM is a fast-track to grabbing more influence over the mobile space.

While it might be easy to dismiss these statements are bluster on the part of ARM, there is a certain logic to the idea. After all, Intel has made great investment in the mobile space, and that doesn't seem to be paying off. Also, as we move from the era of the PC into a post-PC world, Intel runs the risk of eventually sidelining itself into irrelevance. Intel continues to be heavily dependent on the PC, while ARM has squirrelled its way into every aspect of modern consumer electronics, from TVs to refrigerators.

Another threat facing Intel isn't content to stick to mobile devices, with the company putting its name to silicon that's finding its way into servers and systems designed to handle processor-intensive task.

While ARM seems well equipped to encroach on Intel's market, Intel seems ill-prepared to counter.

Is Intel likely to abandon x86 any time soon, and shift allegiances to ARM? That seems highly unlikely at this time.


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