Intel slashing its SSD prices starting next month

With prices for solid state drives already in free fall, Intel appears ready to join the fray by lowering prices on its SSDs in August.

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With prices for solid state drives already in free fall, Intel appears ready to join the fray by lowering prices on its SSDs in August.

According to VR-Zone, the chip giant is planning significant price reductions across its consumer SSD lineups, even in its new 330 series. The 320 series will see cuts in its higher-capacity drives, with the retail version of the 300GB drive costing $464 instead of the previous $519, while the 600GB version will lose almost $200 of its retail price, falling from $1,059 to $879.

The performance 520 line will see cuts nearly across the board, with the 60GB version now retailing at $99. Other new prices include: $139 for 120GB, $199 for 180GB, $259 for 240GB, and $594 for 480GB. The 480GB flavor sees a massive 37-percent cut from its current pricing.

Even though Intel just released the 330 family in April, it's slashing prices for these drives by more than 25 percent, too. The 60GB drops to just $69, the 120GB to $104, and the 180GB to $154 (a 34.1-percent reduction).

Intel was the market leader in the early days of solid state drives, but the field has flooded with competitors, which have lowered prices while improving performance -- just yesterday, in fact, Plextor introduced a new $99 drive, the 64GB M5S SSD. While Intel has traditionally relied on its brand name and superior reliability for market share, it now looks like it has to play the pricing game as well.

Will lower prices make you more likely to buy an Intel SSD? Let us know your thoughts in the Talkback section below.

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