Chip giant Intel has announced that it will unveil its fourth-generation Core processors, codenamed Haswell, in "approximately 3,337,200,000,000,000 nanoseconds". If you can't translate that into a more usable using of measurement — shame on you, please hand in your geek badge — it works out to be 927 hours, or 38-and-a-half days.
This pegs the launch date as Monday, June 3, a day before the Computex Taipei trade show is set to kick off.
Haswell is key to Intel's future plans, because unlike current-generation Ivy Bridge processors, it has been designed from the ground up to be very power efficient. In fact, according to Intel CEO Paul Otellini, Haswell's 22-nanometer processor will deliver "the single largest generation-to-generation battery life improvement in Intel history". As the PC industry is forced to transition from power-hungry desktop systems to notebooks and tablets, and the company is keen to squeeze as much runtime out of battery packs as possible, Intel hopes that Haswell will be at the core of these devices.
This translates to an 8- to 10-hour battery life in the real world.
But don't let the power efficiencies fool you; Haswell is set to bump CPU performance by 10 percent, and GPU performance by 50 percent, giving users the best of both worlds.
Speaking at the Intel Developer Forum in Beijing, China, earlier this month, Kirk Skaugen, general manager of the PC client group at Intel, told attendants that Haswell would offer "the same visual experience and gameplay as a discrete graphics card that users would otherwise have to add separately".
And if all that isn't enough, Haswell silicon will allow hardware makers to make devices that are significantly thinner — down to 10mm — than current technology allows for, fulfilling consumer desire for thinner and lighter devices.
It's not just Windows PCs that will benefit from Haswell. Given Apple's close relationship with Intel, it is likely that over the coming months that the Mac lineup will be upgraded with this new silicon over the coming months.