Internet registrar Go Daddy deploys a "NICE" VoIP analytics solution

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With all of these accounts, you could accurately expect Go Daddy to receive a significant amount of customer calls per day. Stuff like, "how do I point my DNS server to the right address," "why is my web page not loading, etc."

With more than 1,100 customer service agents at three call centers, customer service back-end robustness is obviously a key issue for Go Daddy. So is scalability.

Satisfying these imperatives is a key reason why the Go Daddy Group, Inc. has chosen NICE Systems to provide NICE Perform for three VoIP-based contact centers for over 1,100 agents.

The NICE solution comes with built-in analytics. These analytics can track the common reasons a customer is calling, identify trends in terms of the time of day specific types of calls are placed, speed up average handling time, and identify areas where additional call center agent training is needed.

With that info, best practices can be added and refined.